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burts bees eyeliner
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Price range
Good$10.00–$23.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$152K$152K/yr · 61K searches
Review moat
Bad4,476.14avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.3%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand