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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,191.71avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$9.50avg listing price — sweet spot $15–$100
Market size
Bad$91K$91K/yr · 62K searches
Growth
Bad-14.8%90-day search growth — must beat 0% to launch
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$6.96–$14.58cheapest to priciest tracked listing — scored on the share inside $15–$100