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burnt orange gel nail polish
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$5.05–$25.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.13avg listing price — sweet spot $15–$100
Review moat
Bad11,731.61avg incumbent reviews — the moat a new listing must climb
Market size
Bad$28K$28K/yr · 61K searches