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burgundy hair dye
Worth a lookShows low returns (0.6%), but a deep review moat (13,848 avg reviews) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Price range
Good$4.91–$32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$170K$170K/yr · 498K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Review moat
Bad13,847.9avg incumbent reviews — the moat a new listing must climb