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burgundy gel nail polish
Skip itSoft demand (-28.4% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.2%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay$207K$207K/yr · 401K searches
Price range
Okay$5.33–$20.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.99avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad16,226.43avg incumbent reviews — the moat a new listing must climb
Growth
Bad-28.4%90-day search growth — must beat 0% to launch