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burgundy eyeliner
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Growth
Great+88.9%90-day search growth — must beat 0% to launch
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$2.31–$27.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$254K$254K/yr · 350K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.15avg listing price — sweet spot $15–$100
Review moat
Bad14,784.76avg incumbent reviews — the moat a new listing must climb