50
burberry hero
Worth a lookShows a $12.8M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$12.8M$12.8M/yr · 5.8M searches
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$79.59avg listing price — sweet spot $15–$100
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Price range
Okay$21.20–$298.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,510.07avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price