48
bulk chapstick 12 pack
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great30%top-5 click share — an open shelf
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Price range
Good$3.89–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.51avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,770.9avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 77K searches