45
builder gel nail kit with uv light
Skip itSoft demand (-11.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great$19.63avg listing price — sweet spot $15–$100
Price range
Great$4.09–$49.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,193avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad$83K$83K/yr · 144K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch