45
btms 50
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$28.25avg listing price — sweet spot $15–$100
Review moat
Great161.82avg incumbent reviews — the moat a new listing must climb
Price range
Great$10.02–$83.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$127K$127K/yr · 54K searches
Growth
Bad-3.0%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Low Review Barrier