45
brush for short hair
Skip itSoft demand (-16.6% this quarter) — this niche doesn't clear our bar today.
Price range
Great$5.62–$47.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.99avg listing price — sweet spot $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,078.82avg incumbent reviews — the moat a new listing must climb
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay$125K$125K/yr · 130K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch