49
brown nail polish
Skip itPrices mostly outside the sweet spot ($2.20–$17.17) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$149K$149K/yr · 470K searches
Growth
Bad-2.5%90-day search growth — must beat 0% to launch
Avg price
Bad$8.38avg listing price — sweet spot $15–$100
Review moat
Bad16,325.75avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.20–$17.17cheapest to priciest tracked listing — scored on the share inside $15–$100