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brown mascara
Launch itA $1.9M/yr market growing +4.0% this quarter with returns at 0.7% — clears our launch bar.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 1.9M searches
Conversion
Great8.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.65–$28.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.29avg listing price — sweet spot $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Review moat
Bad43,167.76avg incumbent reviews — the moat a new listing must climb