54
brown liquid eyeliner
Worth a lookShows low returns (0.7%), but a deep review moat (21,975 avg reviews) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$369K$369K/yr · 292K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.28–$24.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Review moat
Bad21,974.65avg incumbent reviews — the moat a new listing must climb