53
brown lip stain
Worth a lookShows beatable incumbent ratings (4.0★), but a small market ($63K/yr) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.51–$23.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,242.02avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 209K searches
Signals No Dominant Brand