58
brown lashes
Worth a lookShows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Great38%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good$290K$290K/yr · 654K searches
Review moat
Okay2,745.74avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Avg price
Okay$9.54avg listing price — sweet spot $15–$100
Price range
Bad$4.24–$16.26cheapest to priciest tracked listing — scored on the share inside $15–$100