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brown lash clusters
Launch itA $1.1M/yr market growing +7.1% this quarter with returns at 1.1% — clears our launch bar.
Returns
Great1.1%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 2.0M searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Price range
Okay$7.72–$21.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.31avg listing price — sweet spot $15–$100
Review moat
Okay2,240.79avg incumbent reviews — the moat a new listing must climb
Growth
Okay+7.1%90-day search growth — must beat 0% to launch