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brown jelly gel nail polish
Skip itA small market ($32K/yr) — this niche doesn't clear our bar today.
Returns
Good2.1%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Price range
Okay$6.60–$19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.58avg listing price — sweet spot $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad6,054.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-23.9%90-day search growth — must beat 0% to launch
Market size
Bad$32K$32K/yr · 51K searches