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brown gel nail polish
Skip itPrices mostly outside the sweet spot ($3.23–$16.23) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$377K$377K/yr · 653K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Review moat
Bad16,330.54avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
Price range
Bad$3.23–$16.23cheapest to priciest tracked listing — scored on the share inside $15–$100