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brown eyeliner
Launch itA $1.7M/yr market growing +7.4% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Incredible13.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 1.4M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Okay$1.04–$27.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Avg price
Okay$9.29avg listing price — sweet spot $15–$100
Review moat
Bad28,122.3avg incumbent reviews — the moat a new listing must climb