39
brown bows
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Brand share
Great56%top-5 brand share — no brand owns this niche
Review moat
Good661.55avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Returns
Okay4.5%return rate — above 5% kills the launch gate
Price range
Okay$5.46–$18.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$8.88avg listing price — sweet spot $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch
Market size
Bad$27K$27K/yr · 90K searches