48
brow henna
Skip itA small market ($68K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$17.71avg listing price — sweet spot $15–$100
Price range
Great$8.02–$38.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,813.92avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Market size
Bad$68K$68K/yr · 164K searches