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bronzer brush
Launch itA $1.2M/yr market growing +5.6% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.2M$1.2M/yr · 1.5M searches
Price range
Great$2.84–$57.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.18avg listing price — sweet spot $15–$100
Growth
Okay+5.6%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,090.33avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand