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brightening body wash
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Market size
Good$686K$686K/yr · 704K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.61avg listing price — sweet spot $15–$100
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Price range
Okay$7.77–$17.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad9,659.56avg incumbent reviews — the moat a new listing must climb