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brightening body scrub
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Price range
Good$5.66–$34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.83avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad6,313.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 93K searches
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand