50
branch basics hand soap
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Incredible$25.90avg listing price — sweet spot $15–$100
Price range
Great$6.32–$54.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Growth
Good+42.6%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,020.57avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand