60
braided wig cap
Worth a lookShows a fragmented shelf (top 5 take 24% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great24%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$5.11–$35.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Returns
Good2.7%return rate — above 5% kills the launch gate
Review moat
Good1,421.25avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$71K$71K/yr · 180K searches
Signals No Dominant Brand