46
boys face wash
Skip itA deep review moat (19,117 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.88avg listing price — sweet spot $15–$100
Price range
Good$5.64–$38.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$91K$91K/yr · 75K searches
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Review moat
Bad19,117avg incumbent reviews — the moat a new listing must climb