39
boys cologne ages 8-12
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Great$16.96avg listing price — sweet spot $15–$100
Price range
Great$7.40–$43.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,391.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$18K$18K/yr · 71K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch