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boys body wash
Skip itSoft demand (-45.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Good$4.68–$41.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$287K$287K/yr · 275K searches
Avg price
Okay$11.46avg listing price — sweet spot $15–$100
Review moat
Okay2,659.13avg incumbent reviews — the moat a new listing must climb
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-45.1%90-day search growth — must beat 0% to launch