55
bottom lashes
Worth a lookShows low returns (0.4%), but soft demand (-10.9% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good690.51avg incumbent reviews — the moat a new listing must climb
Market size
Good$691K$691K/yr · 1.5M searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.31avg listing price — sweet spot $15–$100
Price range
Bad$7.30–$17.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.9%90-day search growth — must beat 0% to launch