43
bonnet for locs
Skip itPrices mostly outside the sweet spot ($6.80–$16.12) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay$11.35avg listing price — sweet spot $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Review moat
Bad5,792.92avg incumbent reviews — the moat a new listing must climb
Market size
Bad$67K$67K/yr · 157K searches
Price range
Bad$6.80–$16.12cheapest to priciest tracked listing — scored on the share inside $15–$100