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body wash
Launch itA $50.6M/yr market growing +14.4% this quarter with returns at 0.3% — clears our launch bar.
Market size
Incredible$50.6M$50.6M/yr · 36.4M searches
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.51–$34.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.36avg listing price — sweet spot $15–$100
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad12,805.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality