56
body wash set
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Great$19.89avg listing price — sweet spot $15–$100
Price range
Great$5.07–$71.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+21.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,113.94avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay$140K$140K/yr · 383K searches
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale