49
body wash refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.92avg listing price — sweet spot $15–$100
Price range
Great$11.69–$33.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$403K$403K/yr · 189K searches
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad9,280.14avg incumbent reviews — the moat a new listing must climb
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand