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body wash bar
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.44avg listing price — sweet spot $15–$100
Market size
Okay$104K$104K/yr · 80K searches
Review moat
Bad4,740.6avg incumbent reviews — the moat a new listing must climb
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$7.19–$13.97cheapest to priciest tracked listing — scored on the share inside $15–$100