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Worth a lookShows a $7.2M/yr market, but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Market size
Incredible$7.2M$7.2M/yr · 13.4M searches
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.47–$20.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.55avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,794.58avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand