56
body puff
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.35–$21.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.1%90-day search growth — must beat 0% to launch
Review moat
Okay2,910.8avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.08avg listing price — sweet spot $15–$100
Market size
Bad$77K$77K/yr · 171K searches
Signals No Dominant Brand