60
body powder for men
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Market size
Good$456K$456K/yr · 347K searches
Price range
Okay$4.99–$24.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.04avg listing price — sweet spot $15–$100
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,079.25avg incumbent reviews — the moat a new listing must climb