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body oil
Worth a lookShows a $6.9M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$6.9M$6.9M/yr · 8.2M searches
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$16.89avg listing price — sweet spot $15–$100
Competition
Great37%top-5 click share — an open shelf
Price range
Great$4.60–$51.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Review moat
Bad19,585.55avg incumbent reviews — the moat a new listing must climb