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63

body lotion with spf

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 72Growth 92Conversion 75Competition 38Returns 97Price range 88Avg price 89Brand share 26Review moat 20Quality gap 27

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Growth

Great+102.0%

90-day search growth — must beat 0% to launch

Avg price

Great$20.57

avg listing price — sweet spot $15–$100

Price range

Great$10.98–$55.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good7.0%

search→purchase rate — share of searches ending in a sale

Market size

Good$792K

$792K/yr · 551K searches

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Review moat

Bad13,534

avg incumbent reviews — the moat a new listing must climb

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