63
body exfoliator
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Brand share
Great50%top-5 brand share — no brand owns this niche
Market size
Good$727K$727K/yr · 900K searches
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Price range
Good$4.95–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Review moat
Bad12,357.6avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand