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body butter set

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A small market ($12K/yr) — this niche doesn't clear our bar today.

Market size 3Growth 51Conversion 11Competition 81Returns 96Price range 76Avg price 95Brand share 29Review moat 60Quality gap 33

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible$29.86

avg listing price — sweet spot $15–$100

Competition

Great34%

top-5 click share — an open shelf

Price range

Great$7.84–$119.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,113.96

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$12K

$12K/yr · 47K searches

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