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body butter jars
Skip itSoft demand (-15.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$19.59avg listing price — sweet spot $15–$100
Price range
Great$6.91–$47.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Good1,191.34avg incumbent reviews — the moat a new listing must climb
Market size
Bad$91K$91K/yr · 266K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.0%90-day search growth — must beat 0% to launch