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body butter for men
Launch itA $2.3M/yr market growing +66.7% this quarter with returns at 0.2% — clears our launch bar.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$2.3M$2.3M/yr · 1.3M searches
Price range
Incredible$35.99–$85.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.83avg listing price — sweet spot $15–$100
Growth
Great+66.7%90-day search growth — must beat 0% to launch
Review moat
Good822.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand