51
body balm
Worth a lookShows low returns (0.8%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$23.89avg listing price — sweet spot $15–$100
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Great$7.65–$51.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$616K$616K/yr · 294K searches
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Review moat
Okay3,207.22avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad71%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand