40
bob
Skip itWeak search conversion (0.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$50.57avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,163.64avg incumbent reviews — the moat a new listing must climb
Price range
Okay$10.75–$349.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad7.7%return rate — above 5% kills the launch gate
Market size
Bad$38K$38K/yr · 1.5M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale