48
bob wig with bangs
Skip itHigh returns (10.8%) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$36.24avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$10.84–$114.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,022.83avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad$35K$35K/yr · 161K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate