54
bob kids brush on mineral powder sunscreen
Worth a lookShows demand growing +115.5% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Growth
Incredible+115.5%90-day search growth — must beat 0% to launch
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Incredible$27.67avg listing price — sweet spot $15–$100
Price range
Great$14.00–$42.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,695.9avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 29K searches
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals Trending