56
blush
Worth a lookShows a $3.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.0M$3.0M/yr · 11.8M searches
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great38%top-5 click share — an open shelf
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Price range
Okay$3.28–$25.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$8.97avg listing price — sweet spot $15–$100
Growth
Bad-2.1%90-day search growth — must beat 0% to launch
Review moat
Bad16,040.36avg incumbent reviews — the moat a new listing must climb